Artificial Intelligence in Digital Marketing® – Smart Strategies for Data-Driven Growth

Artificial Intelligence in Digital Marketing® is a comprehensive guide that explores how AI is transforming the modern digital marketing landscape. This book breaks down complex AI concepts into practical, easy-to-understand strategies that marketers, entrepreneurs, and business owners can apply immediately.

From AI-powered automation and customer behaviour analysis to predictive analytics, chatbots, personalised marketing, and campaign optimisation, this guide shows how artificial intelligence can improve efficiency, targeting, and ROI. Real-world use cases and structured insights make it ideal for both beginners and experienced marketers looking to stay competitive in an AI-driven world.

Whether you want to enhance marketing performance, understand emerging technologies, or future-proof your digital strategy, this book serves as a valuable roadmap for success in the evolving digital economy.